Write Direction Media has worked with some of the most innovative media companies and agencies to bring creative content solutions to life.


Liz Humphreys, president of Write Direction Media, has more than two decades of experience in content creation and management. She was an original team member at one of the first lifestyle sites on the web, Thrive (AOL/Time-Warner’s Pathfinder), in the mid-‘90s, and since then has held leadership positions with Condé Nast, iVillage, WebMD, and Everyday Health, as well as provided editorial services to companies including Rodale, Forbes, USA Today, and Fodor’s. She has also managed content partnerships with media companies from Yahoo!, MSN, and CNN to health organizations such as the FDA, the American Diabetes Association, and the American Cancer Society. Liz has a master’s in journalism from Northwestern University.

Liz currently splits her time between Europe (Berlin) and New York City, and is available to work on consulting projects worldwide over email, Zoom, and even in person! 


Companies where Liz has worked or consulted //

​from lucky to webmd, write direction media has helped many brands become better